Junaid Jamshed (J.) is a leading fashion and lifestyle brand from Pakistan, known for its elegant, modest, and culturally rich clothing collections. The brand was launched in 2002 by the late Junaid Jamshed, a renowned Pakistani singer-turned-entrepreneur and Islamic preacher. What started as a small clothing outlet quickly grew into a nationally and internationally recognized brand under the name “J.”.

J. offers a wide range of products, including traditional and contemporary apparel for men, women, and children, along with fragrances, cosmetics, footwear, and accessories. The brand is especially admired for its men’s kurta shalwar, women’s unstitched and pret wear, and seasonal collections such as Eid, Summer Lawn, and Winter Lines.

Junaid Jamshed (J.) focuses on quality craftsmanship, cultural heritage, and modest fashion. It combines traditional Pakistani designs with modern tailoring, making its collections suitable for everyday wear as well as festive occasions.

Over the years, J. has expanded its reach with over 100 outlets across Pakistan and stores in several countries, including the UAE, UK, USA, Canada, Australia, South Africa, and more. Its global online store further makes it accessible to a wider international audience.